DESIGN PROJECTS
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A selection of design work driven by thinking, not styling. Different mediums, same expectation: be clear, be deliberate, and justify every decision.
FUEL
Something with a little spark to not only fuel your body and mind, but your lifestyle. Branding for a local fitness team wanting to create a place of community that felt as but your lifestyle. Branding for a down and dirty, but like home without all the corporate polish.
LOGO, BRAND BOOK, MERCH, SIGNAGE, INTERIOR SPACE, SOCIAL, DIGITAL
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ILLUSTRATIONS
A few character illustrations — some just for the fun of it, others created for Credit Karma’s annual summer event. This year’s theme, “Karmaval,” leaned fully into a boardwalk vibe, giving the work room to be playful, a little loud, and intentionally character-driven.
CONCEPT T-SHIRT ARTWORK
LOGO, CHARACTERS, BRAND GUIDELINES, MERCH, SIGNAGE, SOCIAL, INTERNAL COMMS
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ARCHERY TRADE
A rebrand centered on discipline and clarity. The monogram draws on industry symbolism without nostalgia weighing it down. Simplifying the system into something bold, modern, and durable enough to represent the organization moving forward.
LOGO, BRAND GUIDELINES, MERCH, SIGNAGE, POSTERS, SOCIAL, TRADE-SHOW DISPLAY, DIGITAL
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PRIMAL
An athlete-focused fitness launch built from the ground up. Starting with a clear performance-driven vision, the identity moved quickly from concept to physical space appearing across merchandise, signage, and interiors to create immediate presence and motivation inside the gym environment.
LOGO, BRAND GUIDELINES, MERCH, SIGNAGE, INTERIOR, SOCIAL
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DIGITAL
Much of my career has lived here — product design, UX/UI systems, dashboards, and front-end execution across both professional and exploratory work. Different scales and constraints, same mindset: solve the problem, make it intuitive, and remove anything that doesn’t improve the experience.
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CLT FC
I’ve always had a thing for fútbol, so when Charlotte landed its MLS team, ideas came fast. Built around the Queen City crown, this logo and kit exploration leaned fully into local identity — and landed closer to the final mark than I expected.
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LOGO BIN
A rotating collection of marks built for clients, side projects, and creative muscle memory. While broadcast and video dominate most of my time, identity design remains foundational. Fast problems, clear solutions, and a good way to stay sharp.
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SO ABOUT THOSE
PROJECTS
VIDEO
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You know, social, broadcast DRTV, etc.
CONNECT
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OVER COFFEE
Like coffee? How about a cold beer or a juicy burger? Maybe you just enjoy talking shop or debating Manchester United or chasing around a toddler — either way, you’re in luck; they just happen to be some things I like too, so reach out.
