At the start of the 2016 USL campaign, the Charlotte Independence wanted to make a push to grow attendance and help boost their profile with the hope of MLS team expansion. We created a campaign that hinged on its supporters and fanbase “Jacks Malitia”. We invited every fan to be a part of the team with a rally cry that said, you’re more than just a fan, you are part of the Charlotte Independence, because we’re all Jack.
