I’m Joel — a creative director based in Charlotte with morethan 20 years of experience delivering high-quality creative. I’ve led work spanning national TV campaigns to full brand builds, helping companies refine how they look, sound, and show up in the world. I value clear ideas, strong design, and work that earns attention rather than demanding it.

Like coffee? How about a cold beer or a juicy burger? Maybe you just enjoy talking shop or debating Manchester United or chasing around a toddler — either way, you’re in luck; they just happen to be some things I like too, so let’s chat.

*

CONNECT

*

KARMAVERSE

INTUIT CREDIT KARMA / VIDEO

KARMA-ROYALTY

INTUIT CREDIT KARMA / VIDEO

FOUND

FOUND BUSINESS BANKING // VIDEO

FUEL BOOTCAMP

FUEL BOOTCAMP // BRAND & DESIGN

TIKTOK

INTUIT CREDIT KARMA // SOCIAL CONTENT

ATA

ARCHERY TRADE ASSOCIATION // BRAND & DESIGN

CLT FC SPEC

CLT FC SPEC // DESIGN

PRIMAL

PRIMAL FITNESS // BRAND & DESIGN

MEINEKE

MEINEKE CAR CARE // DIGITAL UX/UI

ATHENS

ATHENS FOODS // REBRAND, PHOTOGRAPHY, PACKAGING

PREMIER

PREMIER HEALTH // DIGITAL UX/UI

LOGOS

LOGOS // JUST GOOD VIBES

*

HOME