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INTUIT CREDIT KARMA

WELCOME TO THE KARMAVERSE

For Intuit Credit Karma’s first fully animated campaign, I created a weirdly optimistic world where fantastical characters and playful charm made the path to financial freedom feel approachable.

Challenge

For Intuit Credit Karma’s first fully animated TV campaign, the brief was to spotlight key product features in a way the brand had never done before, while making it easy for viewers to download the app directly through an integrated QR code.

Solution

I created a fantastical world of make-believe animals and storybook-inspired moments that turned product education into something playful, memorable, and easy to engage with. Each spot balanced whimsical storytelling with clear feature messaging, then gave viewers a direct path to download the Credit Karma app.

The campaign outperformed all live-action spots running at the time and remained Credit Karma’s highest-performing, most successful ad for a year.

THE WORK

The Team

CD:Matthew Stafford / ACD Design: Joel Dinkel / Copywriter: Tim Shay / Production: Roof Studios

SEE MORE WORK

LET’S CONNECT

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send me an email or download my résumé.