I’m Joel — a creative director based in Charlotte with morethan 20 years of experience delivering high-quality creative. I’ve led work spanning national TV campaigns to full brand builds, helping companies refine how they look, sound, and show up in the world. I value clear ideas, strong design, and work that earns attention rather than demanding it.

Take a look at some of my recent projects. Enjoy.

HAND PICKED

INTUIT CREDIT KARMA

“IF NOT FOR APPROVAL ODDS”

DIRECT RESPONSE TV

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WATCH

PROJECTS

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GRAPHIC DESIGN

DIGITAL

TV/VIDEO

ART DIRECTION

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KARMAVERSE

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INTUIT CREDIT KARMA / VIDEO

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KARMA-ROYALTY

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INTUIT CREDIT KARMA / VIDEO

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FOUND

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FOUND BUSINESS BANKING // VIDEO

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TIKTOK

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INTUIT CREDIT KARMA // SOCIAL CONTENT

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CLT FC (SPEC)

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FOUND BUSINESS BANKING // VIDEO

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FUEL BOOTCAMP

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FUEL BOOTCAMP // BRAND & D

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ATA

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ARCHERY TRADE ASSOCIATION // BRAND & DESIGN

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PRIMAL

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FUEL BOOTCAMP // BRAND & DESIGN

CONNECT

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OVER COFFEE

Like coffee? How about a cold beer or a juicy burger? Maybe you just enjoy talking shop or debating Manchester United or chasing around a toddler — either way, you’re in luck; they just happen to be some things I like too, so reach out.