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Campaign & Digital Product

MEINEKE CAR CARE

A digital campaign that made routine car care feel simple and rewarding, combining easy service scheduling, maintenance tracking, and loyalty perks in one seamless Meineke experience.

Challenge

Meineke Car Care needed a connected brand experience that made routine vehicle maintenance easier to manage while giving customers a stronger reason to come back. The work called for a customer-first digital ecosystem and a campaign platform that could carry across every touchpoint.

Solution

I led brand creative across the UI/UX design of a new website and loyalty app, creating a more intuitive path for scheduling service, tracking maintenance, and earning rewards. In parallel, I helped launch the “On With Life” campaign, translating the platform into a cohesive multichannel rollout across print and digital. The result paired strategic brand storytelling with practical customer experience design, bringing consistency, utility, and momentum to the Meineke brand.

THE WORK

The List

UI/IX / Website / Loyalty App / Instore Signage / Counter Mats

SEE MORE WORK

LET’S CONNECT

For a creative leader who’s as collaborative as they are hands-on,
send me an email or download my résumé.