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Campaign & Digital Product

ARCHERY TRADE ASSOCIATION

A rebrand centered on discipline and clarity. The monogram draws on industry symbolism without nostalgia weighing it down. Simplifying the system into something bold, modern, and durable enough to represent the organization moving forward.

Challenge

A national archery trade association needed a fresh identity that could unite the industry, modernize its presence, and bring new people into the sport. The rebrand had to work everywhere, from its core logo and brand voice to high-impact trade show experiences and a first-ever awareness campaign.

Solution

I developed a complete brand system that gave the association a clearer, more contemporary identity and a consistent voice across every touchpoint. The work included a new logo, visual identity, tone of voice, trade show materials, and a national awareness campaign designed to make archery feel more approachable, engaging, and open to new enthusiasts.

THE WORK

The List

Brand / UI/IX / Website / Trade Show / Signage / Marketing Materials / Digital Video & Awareness Campaign

SEE MORE WORK

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