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INTUIT CREDIT KARMA

IF NOT FOR APPROVAL ODDS

A series of :30 second live-action spots showing how Credit Karma’s Approval Odds can take the guesswork out of applying for credit and turn a stressful “maybe” into the confidence to make the next move.

Challenge

Applying for a credit card or personal loan can feel like a gamble. For this series of six YouTube videos, the goal was to make Credit Karma’s Approval Odds feel less like a financial tool and more like the confidence to move forward with plans that matter, from a vacation to a kitchen remodel to keeping up a beloved zen garden.

Solution

We led with the positive outcome, not the uncertainty. Each spot started with a relatable moment people could see themselves in, then showed how knowing their Approval Odds could help them take the next step with more confidence.

The approach resonated. Relatability ruled, with more than half of the spots outperforming previous live-action work by over 3x, with an average of a 0.0365% FFCR.

THE WORK

The Team

GCD:Hayley Banks / ACD Design: Joel Dinkel / Copywriter: Chira Gustafson / Production: Laundry

SEE MORE WORK

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